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Give your business the best first impression, after all, you only get one.
It all starts with a name! If you want your idea/ hobby to develop into a brand and make you successful, you need a right name so let’s create a name that is memorable, international, connect to your target audience and oh yeah, available online. Preferably a .com version.
Let’s get to the bottom of things and figure out what your business is all about and what needs to be reflected in your name.
Say what you do in one short sentance !
Changes have to be reasonable and not a complete change of brief. The new combination is subject to availability.
We will run a quick check if the name is available for .com and any others that you might need to own before we put it on the table for your consideration.
Many qualities characterise a good company name.
In general, a right company name is one that is flexible enough to allow for expansion into other business spaces and shifts in product offering, and that doesn’t pigeonhole a business or obstruct its ability to grow (e.g. Google, Uber, Amazon).
Also, a good company name often provides you with tools for storytelling about the company, how it positions itself in the market, and why it’s unique (e.g., Red Bull, Pandora).
A good company name should also be easily pronounceable by speakers of different languages, especially if the company is planning to expand internationally or appeal to a broader audience back home (e.g., Pepsi, Sony, Volvo).
And, while there are many hugely successful company names over 10 letters in length, it’s generally better to go for short and easy to spell names (e.g., Tesla, Stripe, Gap, Slack).
While naming a company is similar to naming a product, there are some important differences to keep in mind.
To begin with, when naming a company, it’s essential to ensure that the name is broad enough to allow for expansion into other business spaces and shifts in the product offering.
Also, while product names typically need to appeal to one or two customer groups, company names often need to resonate with a larger number of target audiences, including not just customers, but corporate boards, shareholders, business partners, investment firms and the media.
Also, while product names can be localised to suit different markets and cultures, company names typically need to “travel” internationally and resonate in all the markets in which they will exist.
Lastly, while most product names don’t require a corresponding exact .com domain, company names often do.
Your company name and your domain name are different business assets, and they don’t have to be the same.
However, it would be ideal if they were. If you discover that the .com domain for your business name is taken or not for sale, you can
1) choose a different domain name;
2) choose to add a descriptive term (e.g., www.fatburger.com if www.burger.com is not available);
3) choose a creative domain name or expression that ties into your company name (e.g., www.hibooking.com if www.booking.com is not available); or
4) choose another top-level domain extension, such as .net, .co, .org. However, we would recommend that you secure the .com no matter the country your business operates from as it is a valuable asset to have for any business and will be needed if you want to expand your international reach.
Naming a company these days is extremely challenging due to most short words and key industry-related words already taken by business or domain companies who charge huge sums selling them.
We can help you to create a truly distinctive and memorable company name that will be available to register and secure the .com domain.
Furthermore, we would assist with linguistic and cultural checks of the appropriateness of names among non-English speakers, name validation research to assess the fit of names to your company’s positioning, as well as domain name negotiations.
A typical company, name development project, requires 1–3 weeks to complete.
Timelines can be longer if the name must operate in many countries and/or if additional services are needed.
These might include name validation research, domain name negotiation, and full trademark evaluation.
By default, we perform a check of six domain extensions (TLDs) for each proposed name.
If nothing is specified, we check the TLDs that we consider most useful, such as .com, .net, .org, .eu, .io, or . co.uk. However, we can also check any other desired domain extension at no extra charge.
Once payment is complete, you will receive our special naming analysis questionnaire.
Once you’ve completed the questionnaire in full, we will crack on with the name search, provided that we have no further questions.
Because you will have completed our in-depth questionnaire, and the fact that we have bags of experience, we are confident that you will fall in love with at least one.
We ensure that, while following your specifications, the selection of names is always as diverse as possible so that you can see the complete spectrum of options.
Sometimes customers only learn to recognise what they like, or what they want to avoid after they’ve received the names if your brief changes completely no refund will be issued, however, if you need to tweak the name we have suggested we will do this at no extra cost.
Our naming team consists of professional, full-time name researchers, copywriters, and marketing professionals.
We use many well-known techniques, including some original, creative methods we designed over the years, all of which have a proven track record.
We enter into non-disclosure agreements and will never share your ideas with anyone else.
Our business depends on us having an excellent reputation, and we would not risk damaging our name and lose face.
If you still have concerns, you don’t need to give us a detailed description of your business plans; simply provide us with an outline, industry and examples of what you like.
We will never push you to reveal more than we need to come up with a great name.
To develop a new name, we need to learn about your specialist area, pick the right team members for a brainstorming session, and check all name ideas against available domain names.
The best name ideas are then incorporated into a presentation and given a description. The result is that, at the end of the process, you will have an authentic name for life that is worth much more than it has cost you.
Yes, of course. The cheapest way is to do it yourself. However, you will need to brush up on the technical platform requirements and have access to photoshop or other design programs to format everything correctly.
You will also need a copywriter to fill out our Bio section. Remember that all information that is public about your company has the power to increase or damage your profits and reach. Basically, it is super important!
After an order is placed, our team immediately starts work on the project, which naturally costs money.
As such, we need to be sure that we will definitely get paid, this allows us to run a ‘lean’ company, collaborate with top external talent and offer you value-for-money packages.
All payments are handled online and can be paid in your local currency. We work with clients all over the world, but as the UK registered business and taxpayer, our prices are quoted in GBP.
Absolutely. We are an international company. Our customers come from many countries, such as the USA, UK, Lithuania, Spain, Bali and many more. Our team speaks English, Lithuanian and Russian.
Yes, please contact us and let us know what other services you need and what packages you want and we will send you a new quote with a discount.
We expect you to respond and collate all needed information as fast as you can as well as fill out our in-depth questionnaire in as much detail as possible.
Once we begin your project, we ask that you make sure that you are available and accessible for edits, revisions, feedback, and our design catch ups.
Ears that actually listen to your business idea and aspirations, eyes that see your company as the authentic creation it is, and brains that will mould your vision into a visual concept and will take your business to the next level.
We love to create and be part of growing your business.
